The Best Quality of Life

Engagement. Enjoyment. Fulfillment. Rio South Texas offers a life that means more.

Come grow your family and expand your possibilities in a forward-facing region melding a global outlook with vital community spirit. Come flourish in a welcoming place where the flavor of life is deliciously unique, infused with a tempting range of art, music and international cuisine, all part of a menu of richly diverse culture and lifestyle choices.

Exceptional Golf Experiences

From championship-level courses like Tierra Santa Golf Club in Weslaco to coastal gems near South Padre Island, there are 30+ facilities enhance the region's quality of life and serve as key amenities for executives, retirees, and business travelers alike.

Heritage and History

From the Museum of South Texas History in Edinburg to the Iwo Jima Memorial Museum in Harlingen, the region preserves and celebrates its multicultural legacy. Visitors can explore Spanish colonial missions, Civil War-era forts, and vibrant downtown districts that tell the story of a borderland shaped by generations of cultural exchange.

A Thriving Sports Scene

Rio South Texas boasts a dynamic sports environment that strengthens community pride and regional identity. The area is home to several professional and semi-professional teams, including the RGV Toros FC (soccer), the Rio Grande Valley Vipers (basketball, G-League affiliate of the Houston Rockets), the RGV Barracudas FC (arena soccer), and the Tecolotes de los Dos Laredos (professional baseball, the only binational team in the Mexican Baseball League).

Live Entertainment and Major Events

Rio South Texas offers a vibrant calendar of concerts, festivals, and large-scale events that energize the region and draw audiences from both sides of the border. From international music acts at Bert Ogden Arena in Edinburg to cultural festivals and outdoor celebrations in McAllen, Brownsville, and South Padre Island, the region pulses with year-round entertainment.

World-Class Fishing

With access to the Gulf of Mexico, the Laguna Madre, and numerous inland waterways, Rio South Texas is a premier destination for sport and commercial fishing. Anglers from around the world come to the region for redfish, trout, flounder, and offshore species, while the local fishing industry supports jobs and trade in seafood production and export.

Premier Hunting Opportunities

Rio South Texas is renowned for its rich hunting grounds, offering some of the best experiences in North America for whitetail deer, wild turkey, javelina, dove, and quail. The region's private ranches and managed wildlife areas attract sportsmen from across the U.S. and abroad, fueling a strong outdoor tourism economy.

Coastal Living to live and invest

Rio South Texas offers an exceptional coastal lifestyle, anchored by beautiful beaches and vibrant yacht clubs along the Gulf of Mexico. You can find a network of well-equipped boat docks and marinas that serve both recreational boaters and commercial fleets. South Padre Island, one of Texas's premier beach destinations, features world-class marinas, luxury waterfront properties, and a relaxed yet upscale atmosphere.

Life in Rio South Texas
means Higher Quality at Lower Costs

It’s no wonder families thrive here. Housing dollars stretch further in welcoming and affordable neighborhoods while children go further in life thanks to excellent K-12 schools and respected institutions of higher learning. 

Rio South Texas gives residents plenty of space to grow, with abundant available land, wide-ranging opportunity and more room in family budgets thanks to the region’s attractive costs of living, as a Salary.com sample comparison* shows:

  • Ad valorem/property tax exemption
  • Franchise tax deduction
  • Renewable energy incentives

CHICAGO
COSTS

Brownsville: 32.7% lower
McAllen: 33.6% lower
Laredo: 29.9% lower

PHOENIX
COSTS

Brownsville: 26.4 % lower
McAllen: 27.4% lower
Laredo: 23.3% lower

ATLANTA
COSTS

Brownsville: 22.8% lower
McAllen: 23.9% lower
Laredo: 19.6% lower

LOUISVILLE
COSTS

Brownsville: 15.2% lower
McAllen: 16.3% lower
Laredo: 11.6% lower

PITTSBURGH
COSTS

Brownsville: 18.1% lower
McAllen: 19.2% lower
Laredo: 14.7% lower

* Based on $50,000 salary

Hospitals and Medical Centers

The Rio South Texas Region stands out for its premier healthcare services.

Edinburg

Edinburg

Edinburg

McAllen

McAllen

McAllen

McAllen

Harlingen

Weslaco

Mission

Brownsville

Brownsville

Reynosa

Reynosa

Matamoros

Nuevo Laredo

Laredo